Journey of coffee from raw fruit to roasted bean

What is the "third wave" of coffee? Spoiler Alert - It's not the coffee shop.

If you're a coffee lover, you may have heard the term "third wave coffee" floating around. But what exactly is third wave coffee, and how is it different from other types of coffee?

Okay, let's back up a bit. First wave coffee was all about mass production and mass distribution (think coffee chains and instant coffee). Second wave coffee came along and put the focus on specialty coffee and sourcing beans from specific regions (hello, fancy coffee shops).

Third wave coffee builds on the second wave, but takes a more holistic approach to coffee. It's all about the entire coffee process, from bean to cup. This includes sourcing high-quality, specialty-grade beans from specific regions, using precise and careful brewing techniques, and valuing the skills and knowledge of baristas. Plus, third wave coffee is all about sustainability and transparency in the coffee industry. This means working with coffee farmers to ensure fair and ethical treatment, as well as using environmentally-friendly practices throughout the coffee production process.

In other words, third wave coffee is about elevating the entire coffee experience and valuing every aspect of the coffee process. So if you're a coffee lover who craves quality, sustainability, and a holistic approach to coffee, third wave coffee might be just what you're looking for. Time to upgrade your coffee game!

Moonwalk coffee concentrates are the ultimate choice for coffee connoisseurs, aficionados (or whatever you would like to be called)Made with the finest specialty-grade beans from the world's top coffee-growing regions, our concentrates are packed with rich, aromatic flavor.

But don't just take our word for it - try them for yourself and see the difference! Our slow, low-temperature brewing process preserves the delicate flavors and aromas of the beans, resulting in a smooth, balanced, and full-bodied coffee concentrate. Mix with water or milk to create a cup of coffee that is rich, aromatic, and truly unforgettable.

We don't just stop at the beans. We are committed to sustainability and transparency in the coffee industry, working with farmers to ensure fair and ethical treatment and using environmentally-friendly practices throughout the production process.

Ready to join the third wave coffee revolution? Try our concentrates today and see what all the fuss is about!

BUY NOW and get 15% off on your first order!

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.